•  Currently working as an Asst. Professor at LJ School of Management Studies, Ahmedabad affiliated with LJ University.

        Teaching Experience: 07 Years  

        Corporate Experience: 01 Year

Journal/Conference/Chapter Publications

• • Journal Publications
  • Pandya, M., & Dholakia, A. (2020, August). Reviewing Literature of Cross Buying Consumer Behavior. Juni Khyat, 10(8), 129-146.

  • Pandya, M., & Dholakia, A. (2021, March). UPSELLING STRATEGY: A REVIEW., Towards Excellence, 13(1), 157-168

  • Pandya, M., & Dholakia, A. (2021, September). A Literature Review: Changing Context Of Marketing-Focus On Up-Buying Intention, Towards Excellence, 13(3), 275-296.

  • Book Chapters:
  • Vidani, J., & Dholakia, A. (2020). An Introspective Study on Retail Sector The Current Scenario in Gujarat and India. In R. B. Chauhan, Management and Innovation: Research Study (pp. 1-15).
  • Cases:
  • NA

Subjects taught: Undergraduates (Integrated MBA)

• Fundamentals of Management

• Consumer Behavior

• Customer Relationship Management
  

• Marketing Management

Subjects taught: Postgraduates (Integrated MBA)

• Product and Brand Management 

• Service Marketing
  

• Rural Marketing
  

Awards/Achievements

• Gold Medalist in MBA (K.S. School of Business Management), 2008

• 1st Rank in Hackathon organized by LJIMS, Cash Prize money was awarded by TradoHub B2B Ltd., 2020.

• 'Understanding Business Analytics Using R', 22nd to 28th July 2020, Mohanlal Sukhadia University, Udaipur 

• FDP workshop on Research Methodology & SPSS, 2018