Majors Degrees

• Ph.D.(Pursuing) (In Influencer Marketing). 

• MBA (Marketing)
  

• BBA (Finance)
  

Online Certified Courses

• Storytelling for Business Video from LinkedIn
  

• International B2B (Business to Business) Marketing, Yonsei University
  

• International Marketing Entry and Execution, Yonsei University

• Introduction to International Marketing, Yonsei University
  

• Currently working as a Assistant Professor in L.J. Institute of Management Studies, Ahmedabad affiliated with LJ University.

• 7 years of academic experience

• 5 years of sales training experience

• 3 years of Corporate experience
  

Publication Details:

Journals

• "A Review on Evolution of Social Media Influencer Marketing: Reflection on Consumer Behaviour and Consumer’s Decision-Making Process", Turkish Online Journal of Qualitative Inquiry (TOJQI), Volume 12, Issue 9, p314-327
• Mood Café: A Mental Health Startup, Economic Challenger - An International Journal, Volume 21, Issue 84, p35-42
• A study on analyzing gap between expected and actual customer satisfaction regarding Royal Enfield’s features and services, Business. Economy and environment: Corporate Perspective, Volume 1, 1st Edition, p79-84
• A study on identifying the gap between expected service and actual service with special reference to such sagar resort  Sasan, Business. Economy and environment: Corporate Perspective, Volume 1, Edition 1, p162-168
• Influencer Marketing: A New Trend, Compendium of Research Papers of National Conference on Multidisciplinary in social science and management studies, Volume 6, Issue 1, p344-353
• A study on dealers and retailers motivation related to various promotional schemes designed by food companies in Gujarat: With Special reference to Apricot Food Pvt. Ltd, Innovative Practices in Business, Volume 1, Edition 1
• A study on Retailers satisfaction related to various sales promotion schemes designed by beverages companies in Gujarat: with Special reference to Yogi Foods Pvt Ltd., Innovative Practices in Business, Volume 1, Edition 1
• An Analysis Of Identifying The Business Opportunity In Agro-Chemical Sector - With Special Reference To African Country Uganda, Compendium of Research Papers of National Conference on Leadership, Governance and Strategic Management: Key to success, Volume 5, Issue 1, p95-100
• Analysis Of The Impact Of Work Life Balance On Working Women Leader In India, National Conference on Leadership, Governance and Strategic Management: Key to Success, Volume 5, Issue 18, p77-80
• Entrepreneurship: Career Opportunity Has No Gender Discrimination, Compendium of Research Papers of National Conference on Leadership, Governance and Strategic Management: Key to success, Volume 5, Issue 1, p101-104
• Measuring ROI: A Study Of Hurconomics On The Employees With Special Reference To Atul Auto Limited, Veraval, Towards Excellence, Volume 10, Special Issue, p197-206
• Merger And Aquisitions: A Case From Indian Telecom Sector Vodafone & Idea, Compendium of Research Papers of National Conference on Leadership, Governance and Strategic Management: Key to success, Volume 5, Issue 1, p105-108
• To Study The Opportunities And Challenges In Marketing Strategies Of Ecopreneurs With Reference To Gujarat State, Transformation through Strategic and Technological Interventions, Volume 1, Edition 1,  p159-167
• Agripreneurship: A reincarnation of Indian Agricultural Sector, Enhancing Economic Productivity and Competitiveness through Financial and Monetary Reforms, Volume 1, Edition 1, p176-181
• "START-UP INDIA: A ROUGH DIAMOND TO BE POLISHED", Compendium of Research papers of National Conference on Start-up Inida Boosting entrepreneurship, Volume 1, Issue 1, p61-67
• Startup India: A challenging Way of Thrones, Compendium of Research Papers of National Conference on Startup India: Boosting Entrepreneurship, Volume 4, Issue 1, p111-118
• To Study the Effect of Marketing on Awareness and the Use of Contraceptive Pills in the Rural Area with Special Reference to Ahmedabad District, Services in Emerging Markets, Volume 1, Edition 1, p254-265
• Roles of a Bhartiya Nari Vyapari: A Case study review Approach, International Journal of Management, IT & Engineering, ISSN 2249-0558, Volume 6, Issue 12, p328-341
• A New era of E-vyapar in 21st Century: A review Approach, International Journal of Multidisciplinary Education Research, Volume 5, Issue 11(2), p61-77
• "A SURVEY ON THE TOWARDS SATISFATION LEVEL OF THE CUSTOMER SHOPPING MALL'S: AN ANALYTICAL STUDY", International Multidisciplinary Journal Think Different, Volume 3, Issue 24, p45-50
• Fake opportunities and real challenges of an Indian Women Entrepreneurs: A Review Approach, International Journal of Multidisciplinary Education Research, Volume 5, Issue 11(3), p224-237
• Green Marketing-A new way of marketing: A review Approach, International Multidisciplinary Journal Think Different, Volume 3, Issue 24, p40-44
• Problems and prospects of Agricultural marketing in India, International Multidisciplinary Journal Think Different, Volume 3, Issue 22, p9-16
• Swachh Bharat: CSR Initiative by Indian Corporate, International Multidisciplinary Journal Think Different, Volume 3, Issue 22, p44-50
• Rural Women Entrepreneurship: "Nari Bani Vyapari", International Journal of Management and Research (DYPIMS), Volume 5, Issue 1, p208-213
• "Waste Management: Inspire today for a better tomorrow", Journal of basic and applied engineering research, Volume 3, Issue 10, p921-926
• "Startup India: Even Diamonds start as a coal", International Journal for Innovative Research in Multidisciplinary Field, Volume 2, Issue 8, p111-116
• "Next Generation Children: Smarter or Faster", International Journal for Innovative Research in Multidisciplinary Field, Volume 2, Issue 7, p110-114
• "Short Messages: Its Effect on Teenager's Literacy and Communication",  International Journal for Innovative Research in Multidisciplinary Field, Volume 2, Issue 7, p115-120
• "Is Entrepreneurship a Gender Blind? (Part II)", Indian Journal of Technical Education, Special Issue, p25-33
• "The study of Legal Aspects of Trade in Ethiopia", Zenith international journal multidisciplinary research, Volume 6, Issue 1, p266-284
• A survey on awareness and satisfaction level of the consumers of online gifting with special reference to Ahmedabad city, Special Conference Issue, Proceedings of the conference ICGS-2016, ISBN 978-93-5258-984-5, p121-275
• A survey on the awareness as well as to know the level of satisfaction of the online shopping among the people of Ahmedabad city, Special Conference Issue “Proceedings of the conference ICGS-2016, ISBN 978-93-5258-984-5, p279-293
• "The study of PESTLE analysis of Kerala", Zenith international journal multidisciplinary research, Volume 5, Issue 12, p33-50
• "THE STUDY OF THE CONCEPTS OF PERSONALITY TRAITS, VALUES, SKILLS AND PERCEPTION OF DR. MANMOHANSINGH",The Indian writer E-Journal, Volume 1, Issue 1, December 2015, p1-14
• "THE STUDY OF INVESTMENT PATTERN OF THE PEOPLE OF BHAVNAGAR DISTRICT”, The Indian Writer E-Journal, Volume 1, Issue 1, December 2015, p1-26
• "The Fundamental concepts of Management with POSDCORB analysis of Parle India Pvt Ltd", Excel international Journal of Multidisciplinary Management, Decemeber 2015,Volume 5, Issue 12,  p45-56
• "Self Aid Group- A preeminent way for Bucolic Female empowerment, Journal of Advanced Engineering and Research Development, Volume 2, Issue 11,p351-360

  Books

• Digital marketing for business in #hashtag era, publishing expert, ISBN: 9789394998094, Volume 1, Edition 1
• Export and Import Procedures: A guide to International Business, Educreation Publication, Volume 1, Edition 1
• Waste Management- A huge Business Opportunity for next Generation, Aastha Publication, Volume 1, Issue 1

Edited Book

• The COVID-19 Socio-Economic Crisis in India, Anu publication New Delhi, ISBN 978-81-948985-7-3, Volume 1, Edition 1

Chapter in Book

• Role of Women in Agriculture sector of India, Women Empowerment & Economic Development, Volume 1, edition 2020
• An introspective Study on Retail Sector - The current Scenario in Gujarat and India, Management and innovation: Research Study, Volume 1, edition 1

Marketing Management, Integrated Marketing Communication, Digital Marketing, Business to Business Marketing, International Business, Business Ethics, Management Principles and Practices, Retailing & Franchising

 

·         Pre-Conference Workshop on Ethnographic Research at Nirma Institute of Management Studies, Nirma University, Ahmedabad,

·          Pre-Conference Workshop on Teaching Through Case Method at Nirma Institute of Management Studies, Nirma University, Ahmedabad

·          Faculty Development Programme on Intelluctus_2018: Art & Skill of teaching & Writing case at L.J.IMBA, L.J. Group of Institutions, Ahmedabad           

·          Faculty Development Programme on Multivariate Data Analysis using SPSS & Amos at L.J. Institute of Management Studies, Ahmedabad          

·          Faculty Development Seminar on Grow your sales by 10X at CIIE, IIM Ahmedbabd

·          Faculty Development Programme on  Case study writing workshop by Dr. Dixit, IIMA in 2021