Faculty Members
Dr. Anitha Sunil
Associate Professor
Area of Interest
Quantitative Analysis, Operations Management, Services Marketing
Majors Degrees
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Ph. D. in Management - Awarded in, 2013 by Maharaja Krishnakumarsinhji Bhavnagar University, Title: “A study on measuring service quality and its impact on customer satisfaction in banking and Insurance sector”
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M. B. A. (Marketing)
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B. E (Polymer Engineering)
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Seventeen years (presently working) of experience as an Associate Professor at L.J. Institute of Management Studies, Ahmedabad affiliated with LJ University and one year of industry experience at ICICI Bank and Geologistics Pvt Ltd.
Journal
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An Empirical Evaluation of alternative Scales to measure Service Quality and Assessment of Service Quality Dimensions, QUEST, Vol II, Issue II, April 2012, ISSN 0976-3317. The journal was listed in UGC list of approved journals.
Conference
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Growth prospects of women run home based businesses: A study of Home Chefs, presented at CHANGING PARADIGMS IN MANAGEMENT 2022 (CPIM), an International Conference on “Developing Resilient & Sustainable Businesses”.
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Measuring Customer based Brand Equity: An Emerging Issue in Mobile Hand-set Industry, presented in conference, organised by L.J. Institute of Management Studies, 2012.
Case Study
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On the way of making alagrand.com a grand business! Emerald Emerging Markets Case Studies, 10(4), December 2020, ISSN: 2045-0621, indexed in Scopus.
Chapter Publication
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Impact of Covid-19 on the Food Service Sector, February 2021, COVID-19: Socio Economic Crisis in India, ISBN: 978-81-948985-7-3, DOI: 10.31995/BOOK.AB169-J21.Chapter2
Subjects taught : Postgraduates
Master of Business Administration (MBA)
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Quantitative Analysis
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Operations Research
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Research Methodology
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Operations Management
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Services Marketing
All subjects syllabus according to LJ University, Ahmedabad, Gujarat, India.
Achievements
Recipient of the Director’s Award for Academic Excellence consecutively for three years at L.J. Institute of Management Studies
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Participated in one week Faculty Development Program on Managerial Perspective of Business Analytics, from 20 to 24th January 2020, sponsored, and organized by GTU and AICTE.
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Participated in the FDP on Research Methods in management, 2009, organized by Indian Institute of Management Kozhikode.
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Participated in the workshop on SPSS and Data Mining, 2008, organised by B.K School of Management.
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Participated in one week faculty development program on Structure Equation Model-ling, 28th November to 2nd December 2020, organized by School of Business Studies, Sharda University in association with Prof. Vishal Gupta, IIMA
Contact
LJ School of Management,
LJ Campus, LJ University Road
Off. S.G. Road, Ahmedabad-382210
Phone: 9099063329
Email: anithasunil@ljku.edu.in