Marketing Management

Teaching Experience: 13.2Years  

Corporate Experience: 3.6 Years

Journal Publications

Thomas S., Suggala S., & Agarwal D. (2022). 'Investigating the factors influencing consumers' purchase intention towards online private labels in the Indian Context. International Journal of Business Competition and Growth DOI: 10.1504/IJBCG.2022.10047965 (Inderscience-UGC approved, SCI-WoS)

Suggala, S., Pathak, B., & Thomas, S. (2023). Determinants of customer relationship building on digital healthcare networks: an extension of social media engagement theory from emerging market context. International Journal of Electronic Marketing and Retailing, 14(2), 123-138.

Yagnik A., Thomas S., & Suggala S. (2020). Creativity centered brand management model for the post-covid marketing 5.0 world. Journal of Content, Community and Communication, 12(6), 227-235. (UGC approved, SCOPUS)

Thomas S. & Suggala S. (2020). Brand Building a "premie" care product line: Nurtured by Design, Journal of International Business Education, 15, 317-330.(Nielson Journal Publishing) (UGC, SCI-Web of Science)

Thomas S., Susmita S. and Gandhi P. (2016), “Evaluating the Trajectory of Growth in the Indian Pharmaceuticals Market: A Case of KCS” South Asian Journal of Business and Management Cases, Vol. 5 No. 2, pp. 1-12.

Cases:

Suggala S., Mandan, R., Unadkat, P., Mukund, D. (2021), “Medkart: Contemplating the business strategy,” Mukund, Dixit (ed) In Book of Case Studies”., Taylor & Francis (Under Publication)

Brand Building a “Premie” Care Product Line: Nurtured by Design- Journal of International Business Education (JIBE), 2020 (Vol. 15, 317-330), Neilson Journals Publishing

Parsana Health Centre: Nurturing a Healthy Lifestyle – IIMA Case Publishing Unit, Registration No: MAR0494 (Teaching Note - MAR0494TN) – Case Registered with IVEY and Harvard

Titan Company Limited: Trends, Competitive Landscape and Scope Ahead – Published with AMSOM Case Unit (Ahmedabad University Case Center)

Evaluating the Trajectory of Growth in the Indian Pharmaceuticals Market: A Case of KCS – Publisher in South Asian Journal of Business Management and Cases - SAGE.

Mirakle Courier –Making the right moves”, ET Cases-Times Publishing Group, ENTP-2-0017. (Teaching Note - ENTP-2-0017A).

Conference Papers

Suggala S., Pathak B., and Thomas S. (2020) “Customer relationship building determinants on digital networks”, AMA Summer Academic Conference 2020, Virtual Event, United States, August 18-20.

Suggala S., Pathak B., & Thomas S. (2020). Customer relationship building and its determinants on digital healthcare networks. In Proceedings of AMA Summer Academic Conference - Bridging Gaps: Marketing in an Age of Disruption, 2020, Virtual, United States, August 18-20, Vol. 31, pp. 320-327 (ISBN-13: 978-0-87757-008-0).

Parikh D., Suggala S. and Thomas S. (2019), "Saving Little Lives through Bempu TempWatch" In Latha P, Simy J, & Joanne Lee (eds) Harnessing technology innovation for social impact, Palgrave Macmillan, pp. 145-162 (Accepted for presentation in Professional Development Workshop on Socio-tech Innovation at the Academy of Management Conference 2019, Boston) 

Suggala, S. and Mandan, R.(2019),”Neuromarketing: Antecedents and Significance in Food Retailing”, 22^nd NIRMA International Conference on Management Business, Economy and Environment: ‘The New Normal’, NIRMA University, Ahmedabad, Jan 17-19

Suggala S., Shah Y (2019)” Transitioning and Succession Planning Issues at Mahavir Traders” 7^th Asian Invitational Business Conference, ISB, Hyderabad, February1-3^rd

Suggala S, Shah T(2019), “An Overview of the Challenges of M-Commerce in India” 11^th International Conference on Emerging Perspectives, Practices, Research Trends on Sustainable Development and Growth  (GCeMP 2K19), Ganpat University, January 4-5^th

Thomas, S., Suggala S. and Sharma S. (2018), “Titan Company Limited: Trends, Competitive Landscape and Scope Ahead” 4th International Conference on Research and Teaching Cases, Flame University, Pune, June 21-22^nd.

Conference Proceedings

Suggala, S., Pathak, B., Patel, R. (2016), “Examining the role of social media in healthcare practices: An insight into new avenues and opportunities for healthcare stakeholders,” Governance in E –commerce: Contemporary Issues& Challenges in September 2016 Gujarat Technological University, Ahmedabad, August 30^th.

Books:

Suggala S., and Shah V. (2023), “Challenging the Odds: Rendezvous with Ahmedabad’s Maverick Businessmen ‘(ed) Coffee Table book. LJ University Publications.

Book Chapters:

Suggala S., Mandan, R., Unadkat, P., Mukund, D. (2021), “Medkart: Contemplating the business strategy,” Mukund, Dixit (ed) In Book of Case Studies”., Taylor & Francis (May, 2023)

Thomas S., Suggala S. & Pandey, S. (2022).  Leadership and achieving sustainable solutions - shifting landscape of green business practices. In Marques, J. (eds) Sustainable Development and Environmental Stewardship - Global Initiatives Towards Engaged Sustainability - Handbook of Engaged Sustainability. Springer Nature, Cham https://doi.org/10.1007/978-3-319-53121-2_58-1.

Publisher NameSpringer, Cham,

Print ISBN 978-3-319-53121-2,

Online ISBN 978-3-319-53121-2

Thomas S., Kureshi S., Suggala S. and Valeri M. (2021),"Challenges and avenues of employer branding from HRM 4.0 perspective" In Payal Kumar, Anirudh Agrawal and Pawan Budhwar (eds) Human & Technological Resource Management (HTRM) - New Insights into Revolution 4.0, Emerald Publications, United Kingdom

Parikh D., Suggala S. and Thomas S. (2019), "Saving Little Lives through Bempu TempWatch" In Poonamallee, Latha, Scillitoe, Joanne, Joy, Simy (Eds.) Socio-Tech Innovation Harnessing Technology for Social Good, (pp. 145-162), Palgrave Macmillan (Springer Nature), Cham, Switzerland (Accepted for presentation in Professional Development Workshop on Socio-tech Innovation at the Academy of Management (AOM) Conference 2019, Boston)

 Suggala S., Thomas S. and Kureshi S. (2019),"Impact of Workplace Bullying on Employees’ Mental Health and Self-worth" In Dhiman S. (ed) Palgrave Handbook of Workplace Wellbeing: Next Steps!.(pp. 1-20), Palgrave Macmillan, Cham.

Subjects taught: Undergraduates (Integrated MBA):

Art of Strategy, Public Relations Management, Sales Management, Supplychain Management

Subjects taught: Postgraduates (Integrated MBA):

Integrated Marketing Communications, Product and Brand Management, B2B Management

·         Participated in a mega FDP:’ Empowering Ethical Advertising’ at AMA and Brand Klub in collaboration with ASCI in 2024

·         Participated in Systematic Literature Review workshop conducted by Justin Paul of Journal of Consumer Studies and organised by LJ University

·         Participated in the workshop on SPSS and AMOSS organised by LJ University

·         Participated in the in FDP for Building Case Writing and Teaching Competencies: A Multistage Engagement, organised by LJ MBA, School of Management Studies.

·         Participated in the FDP program on Qualitative Data Analysis by Dr. Priya Shah and Effective proposal Writing for Fund Raising by Dr. Jignasu Yagnik from the Directorate of Research, LJ University

·         Participated in a seminar on ‘NGO’s, Its Issues and Challenges’ at S.D. School of Commerce held in January, 2015

·         Participated in a Workshop on SPSS by IBM at S.D. School of Commerce held in August, 2014

·         Participated in a seminar at IIMA: The 5th CONFERENCE ON
“Marketing in Emerging Economies” held at IIMA in January 2013

·         Attended a Talk on “Price Perception of Discounts on Individual Items on Consumer Led Complementary Product Bundles: Reaction to End of Season Sales and Implications for Retailer Pricing” at IIMA, in April 2011

·         Attended a Forum on “Changing landscape in the telecom industry” at IIMA, in November, 2011

·         Attended a Symposium on "Business as Usual”? A multi-cultural perspective on conducting business across countries" at IIMA, in November, 2011

·         Attended a Seminar on “A Study on Indian Apparel Industry: Strategic Options for Enhancing Capabilities” at IIMA, in February 2009

·         Attended and helped in the smooth running of the seminar on “Marketing Paradigms in the Emerging Economies” at IIMA held in January 2009.

·         Participated in a symposium, “The Impact of Advertisements on Society” and presented a paper “The Essence of Advertisement and its impact on Society," in 1997 at Nagpur