Dr. Rashi Goplani

Dr. Rashi Goplani

Director

PhD, M.Phil, M.Com, B.Com


Area of Interest

Marketing and Strategic Management

Qualification

Majors Degrees

  • Ph.D.  in Management

  • M.Phil

  • M.Com and B.Com

  • Currently working as Director of L.J. Institute of Event Management, Ahmedabad affiliated with LJ University.  

  • Previously worked as Associate Professor, Business Management, New LJ Commerce College

Journal/Conference/Chapter Publication 


  • Research Paper on Regional stock Exchanges published in Vidya by Gujarat University 

  • Research Paper on Empirical Investigation of Service quality in retail Banking: Comparison of SBI & ICICI Bank, Ahmedabad published in International Journal of Research in Commerce and Management

  • Research Paper on Indian IPO Market-Quo Vadis published in International Journal of Research in Commerce, Economics & Management 

  • Research Paper on Lifestyle Orientation of Urban Rural Consumers with reference to Central Region of Gujarat published in International Journal of Multi -disciplinary Studies

  • Research Paper on Service Quality Management in Retail Banking with reference to satisfaction and switching intentions of the customers published in The IUP Journal of Marketing Management

  • Research Paper on An Analysis of Mutual Fund Performance with respect to investor decision making published in The IUP Journal of Financial Risk Management

Subjects taught : Undergraduates BBA, B.Com

  • Marketing

  • Digital Marketing

  • Integrated Marketting Communication

  • General Management

All subjects syllabus according to LJ University, Ahmedabad, Gujarat, India.

Affiliation

  • Nominated as a member of  Board of studies, Gujarat University , in the subject of Management for the year 2012.

  • Nominated as a Paper Setter, BBA- Bhavnagar University Exams since 2012 in the subject of marketing management and sales and distribution management.


Achievements

  • Cleared   National Eligibility Test   in 2008, conducted by University Grants Commission. 

  • Recipient of gold medal in M.Com, for securing highest marks in marketing and strategic management in the University Examination (2002).

  • Completed production of 14 video programs and E content development under NME-ICT Project of MHRD as a subject expert with EMRC, Gujarat University.

  • Co Authored “Business Organization and Management-III”, a textbook for undergraduate commerce students (2009-10), Sudhir Prakashan, Ahmedabad

  • Seminar on  National Conference on global issues and challenges in accounting and finance at S D School of Commerce & Indian Accounting Association.

  • Seminar on Horizon, Thinking Beyond at GLS Institute of Business Administration.