Dr. Divya Soni

Director, Associate Professor
Ph.D (Management), FDP, M. com (Adv. Business Management)

  • Ph.D. in Management titled: A Study of television Advertising effects on brand and Advertisement Awareness, Attitude and Purchasing Intention in Indian respective. 

  • FDP (IIM - Ahmedabad)

  • M.Com & B.Com (Adv. Business Management)

    Profile

    She is a university ranker and has completed PhD, M.Phil. & M. Com from Gujarat University. She has done a residential specialized FDP from IIM - Ahmedabad. She is an associate professor with more than 17 years of teaching experience. She has taught across various programs and her area of expertise includes Marketing, Advertising and Branding. She heads our media institute and is passionate about academics. She believes in providing a congenial environment to students that ignites creativity, infuses confidence and enhances skills.

Area of Interest

Marketing, Advertising 

  • Associate Professor Divya Soni is Director of the institute of LJ Institute of Media and Communication. Moreover, she is a senior faculty member in the Department of Management, New LJ Commerce College, Ahmedabad affiliated with LJ University.

  • She has 17 years of experience in Teaching.

 Bachelor & Master Media and Communication

  • Advertising

  • Research 

  • Communication 

  • Marketing  

All subjects syllabus according to LJ University, Ahmedabad, Gujarat, India.

    Sr. No. 

                                                                        Title

                      Journal

    1

    Business of Emotions

    Indian Journal of Marketing

    2

    Tourism in Gujarat Thriving on Aggressive Marketing

    Facts for You

    3

    A study of effectiveness of TV advertisements, with reference to Ponds men face wash

    The international journal of humanities & social sciences

    4

    Have I seen it? Have I not – a perspective on ad awareness of personal care products

    GE- International Journal of Management Research

    5

    A study of effectiveness of television advertisement, with reference to engage deo sprays

    The International Journal of Business & Management