Dr. Abhigna Vaishnav
Assistant Professor, IMBA (Marketing)
Ph.D. in Marketing, MBA (Marketing- Gold Medalist), DCA
Date of Joining: 21/06/2018
Profile
Dr. Abhigna Vaishnav - a faculty from the Department of Marketing is having a Doctorate degree in the field of Consumer Behaviour, an MBA (Marketing) Gold Medallist from Gujarat University, . She has been associated with L J University for last 7 years and has got total 10 years of Experience in the Field of academics. She applies KYS (Know Your Student) teaching pedagogy and focuses on project-based study so that students get acclimatized with the upcoming professional career, as she believes Experience is the best teacher which gives you test first then the lesson. She has written research papers in the field of Retailing, Cross selling, Up-selling. She strongly believes A teacher must possess characteristics such as Empathy, Responsiveness and Reliability as these virtues are considered inevitable for the profession.
Area of Interest - Marketing Management, Consumer Behaviour, Customer Relationship Management, Service Marketing, Rural Marketing and International Marketing
Qualifications
Majors Degrees- Ph.D., MBA,BBA,DCA
Experience
Teaching Experience: 9.5 Year
Corporate Experience: 0.5 Year
Publication
4 Research Papers in UGC care listed Journals
1 Book Chapter through Conference proceeding
1 Book Chapter
7 Research papers presented in International and National level Conferences at IIM (Raipur), NIRMA, K S School of Business Management, Pacific University, LJ University
Teaching
Subjects taught: Undergraduates (Integrated MBA)- Marketing Management
Subjects taught: Postgraduates (Integrated MBA)- Consumer Behaviour, Customer Relationship Management, Service Marketing, Rural Marketing and International Marketing
Awards
MBA (Marketing) Gold Medal by Gujarat University
Workshop / Seminar
● Participated in a Faculty Development Programme on Research Methodology & SPSS at LJ University -Ahmedabad.
● Participated in a Faculty Development Programme on Qualitative Research at L J University
● Participated in a Faculty Development Programme on Research Proposal at L J University
● Participated in a Faculty Development Programme on SPSS (AMOS) at L J University
● Participated in a Faculty Development Programme on Coursera at L J University
● Participated in a Faculty Development Programme on SPSS (AMOS) at L J University