LJ School of Design - B.Des. 4 year course aims to develop minds that apply creative thinking & inquisitiveness along with realistic and practical perspective, so as to make coequal professionals. This course offers working in collaborative and inter-disciplinary orientation.

Specializations Offered: 
1. Visual Communication Design

2. Furniture & Interior Design 
3. Product Design
4. Fashion and Lifestyle Accessory Design

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Entrance Exam 2024

Students cultivate skills and learn design theories, methods, and processes that help develop and refine their ideas. They craft objects communicate concepts, and develop complex systems that facilitate meaningful interactions.

This course is offered in various specializations such as Visual Communication Design, Product Design, Furniture & Interior Design and Fashion and Lifestyle Accessory Design.

Course Objective:

  • Course offers to students work in collaborative & interdisciplinary orientation.

  • The curriculum should generate the scope for opportunities to integrate experiential and explorative learning in order to understand and achieve their ideas.

  • Each programme must provide the opportunity to communicate concepts and develop complex system through an understanding of cultural, social & technological development that facilitate meaningful interaction.

B.Des. Course Structure      

B.Des. syllabus focuses on building holistic learning of design. The course structure is a mix of theoretical knowledge and practical knowledge, including projects, group discussion, research papers, and internships. There’s also the advantage of choosing electives. So students can select the subjects they like. 

The course structure includes:

  • Core and Elective Subjects

  • Projects

  • Research Papers

  • Seminars

  • Practical

  • Thesis Writing/Graduation Project

B.Des. Teaching Methodology and Techniques  

The teaching methodology can be very different for B.Des. It involves a mix of classroom teaching and teaching through real-world application of that knowledge through case study projects. This teaching methodology helps in building a comprehensive understanding of design. Through this methodology, students can understand the world of genomics, artificial modelling, etc.

Some of this teaching methodology and techniques are:

  • Studios

  • Field trips

  • Practical Learnings

  • Problem-based Projects

  • E-learning

  • Co-curricular activities

B.Des. Subjects   

B.Des. includes two kinds of subjects: Core and Elective subjects. There are seminar paper submissions, projects, summer internships, dissertations, etc., all part of the syllabus structure. B.Des. syllabus gives a thorough understanding of design concepts. Also, as this field is majorly practical, most of the learning is done through projects and fieldwork.

Listed below are some subjects of B.Des.:

B.Des. Core Subjects:

  • Design Studio

  • Representation Techniques

  • Elements of Design

  • Graphical Drawing

  • Form, Order, and Structure

  • Principles of Visual Design

  • Visualization and Illustrations

  • Introduction to Digital Methods 

B.Des. Elective Subjects:

  • Sustainable Design

  • Furniture & Interior Design

  • Mobility and Vehicle Design

  • Photography and Filmmaking

  • Graphics and Animation

  • Typography

  • Interaction Design

  • Universal Design

  • Toy and Games Design

  • Mechatronics

B.Des. Syllabus   

B.Des. is an umbrella course where students can pursue different specializations related to the course. The B.Des. Syllabus is divided into eight semesters or four years. For all discipline Students undergo a common foundation programme for the first year. The syllabus and structure start to differ from the third semester of the course as initially the students are taught about the core fundamentals of Design as a course.
The syllabus for each specialization differs as it introduces students to in-depth knowledge they will need to build a career in that field.

Listed below is the 1st year B.Des. Syllabus:


Sr. No.




Design Studio-I



Fundamental of Design-I (Colours & Geometry)



Freehand Drawing / Sketching



Graphical Technique-I



Material and Technology-I



History of Art / Humanity



Digital Methods-I



Design Communication Skill



Workshop / Field Visit



Sr. No.




Design Studio-II



Fundamental of Design-II (Form, Space, Structure, Material)



Graphical Technique-II



Material and Technology-II



Digital Methods-II (Advance Image Processing)



Model Making



Introduction to

Visual Communication Design



Introduction to Product Design



Introduction to Furniture & Interior Design


Visual Communication Design 

Visual Communication is quite a non-conventional course. Visual Communication design is a discipline or process that combines the principles of designing & technology with information development and is aimed at communicating with people through the intervention of media such as print, electronic or presentations. Visual Communication design course gives an opportunity to inspires, motivates, and creates desires in the process of making a favourable impact on the minds of the masses. Whether to build a brand or move sales- it can play a huge part in the promotion of a message and mould a buyer’s behaviour. It involves market research, creativity, and various technical skills like the knowledge of typography, colour theory, and page layout etc.

The courses develop the skills of students, to create concepts and translate them using visual mediums to create product or communicate idea with the consumers. They learn to create and use words, Symbol and images –to communicate ideas and information in products as diverse as electronic and printed magazines and book, Branding/Visual identity packages, signages, apps, websites, Maps and exhibition/museum display.

Area of Expertise

  • UI/UX & Digital Technology

  • Branding, Publication and Advertising


Career Prospects    

  • Graphic Designer

  • Digital marketing

  • Advertising Industry

  • Exhibition Design

  • Photography

  • Journalism

Course Content

  • Typography /Calligraphy(Design & Application)

  • Design Ethnography

  • Concept Writing

  • Print & Production Methods

  • Visual Ergonomics

  • User experience & User interface Design

  • Packaging Design

  • Branding & Advertising

  • Documentation & Portfolio Design

  • Digital Methods-Publishing

  • Semiotics

  • Photography

  • Motion Graphics

  • Animation

  • Info Graphic & Way finding Systems

Product Design       

Product Design is a course which focuses on the three dimensional product research of existing & new products –Innovate or modified design ideas, understand systems & production techniques to create product which is user friendly and sustainable. It is a balance approach towards creativity, Material exploration, technology, User experience, aesthetics taking consideration of environment needs. Thus, while designing product, it needs to ensure that the product being designed is easy and safe to use.

Students are taught in-depth skills on how to tackle complex problems, market research, explore creative solutions, designing skills keeping in mind sustainability & Product user experience. They can able to apply strategically technical skill, knowledge & craftsmanship to prove feasibility of their concepts.

Area of   Expertise  

  • System Design

  • UX/UI

  • Material Exploration & Sustainability

  • Design for communal impact


Career Prospects    

  • Product /Industrial Design Researcher

  • Service Design

  • Design Consultant

  • Toy & game Designer

  • Furniture Designer

  • Exhibition Designer

  • Interior and Spatial Designer

Course Content

  • Product form & Rendering

  • Product Presentation

  • Ergonomics

  • Product Semantics

  • Manufacturing Process & Material Study

  • Typography

  • System Design

  • Workshop skills & Prototype Techniques

  • Packaging Design

  • Digital Exposure

  • Portfolio making

  • Product Photography

  • Design & Business

Furniture & Interior Design    

The program offers the knowledge and experiences that students need to become competitive interior designers including the knowledge of furniture design. The course offer practical and theoretical knowledge which help to student look at space holistic manner and design the interiors and furniture to enhance space. Student can learn to evaluate process of design & the application of design within the varied environmental & behavioral aspects of daily human interaction.

During the studies students have the opportunity to interact with not only the big industry but also with small scale industries and craftsman. The unique aspect of Furniture & Interior Design course at our institute as compared to other Space design courses is the emphasis on hands on approach. Student capable to handle different type of Interior design project & designing furniture along with it independently.

Area of Expertise    

  • Sustainable Interior Design

  • Lighting Design

  • Sustainable Furniture Design

  • Interior Products

  • Exhibition & Set Design


Career Prospects    

  • Product Designer

  • Furniture Designer

  • Interior Space Consultant

  • Set Designer

  • User experience designer

Course Content

  • Space & Form Study

  • Building Construction Techniques & Services

  • Interior Technology

  • Light Design & Acoustics

  • Textile & Interiors

  • Interior Landscape

  • Heritage Conservation

  • Craft Study & Technology

  • Furniture Technology- Mechanisms, Structure, Joineries

  • Material Technology

  • Furniture & Ergonomics

  • Green Design

  • UI/UX

  • Professional Practice & Management


Course offers to students work in collaborative & interdisciplinary orientation.

The curriculum should generate the scope for opportunities to integrate experiential and explorative learning in order to understand and achieve their ideas.

Each programme must provide the opportunity to communicate concepts and develop complex system through an understanding of cultural, social & technological development that facilitate meaningful interaction.

Eligibility Description

Admission into B.Des. Programme require successful completion of minimum 10+2 (Higher secondary education) with minimum 50% aggregate score from any recognized higher secondary school board.