Lok Jagruti Kendra started L. J. Institute of Management Studies in 2001 with an intake of 40. It now has a  combined intake of 300 – ( 1 st  shift 180 + 2 nd  shift 120)  under  the brand name of LJMBA

    LJMBA  also includes the MBA programme offered by L. J. Institute of Computer Applications and L. J. Institute of Engineering and Technology with an intake of 60 each. Thus the  cumulative intake of LJMBA is 420, and it is  coordinated by L. J. Institute of Management Studies NAAC Accredited B++.

      It has  over 5000 strong alumni base (as in August 2019) which stays connected to the Institute through  ‘Antarang – the LJMBA AlumniAssociation’ and its ‘ E-Journal’


    The  “Quality Policy”, which recognizes the limitations of individuals and institutions and expresses the resolve to strive for achieving “ perfection within limits”.


    FACULTY:  27 faculty members have Ph.D. degree; 2 others are pursuing Ph.d.;  faculty publications include 29 books, 200+ research papers published in refereed national and international journals; 120+ papers presented at various national/international conferences.


    STUDENTS:   Besides 3 projects prescribed by the University (SIP, MAP and CP ), the LJMBA has taken the following initiatives to involve students in research activities


    Vikalp   The Case Study Forum: This involves (a) identification, analysis and      discussion of case studies in every class, and (b) data collection through visits to   identified industries, data analysis and case writing by students of the first year divided in groups of 12 to 15 each under the guidance of a faculty member.


    CRADLE  [ C apability  Recognition  And  Development  Lessons for  Entrepreneurship ]: This provides for (a) Interactive sessions with first generation successful entrepreneurs, (b) workshops for development of entrepreneurship skills, Bridge Workshops, and MDP workshops, and (c) Research Projects with SMEs.


    ANTRAPRENEUR   –  The Business Incubator   for entrepreneurship development and support by means of  start-ups, incubation, investment and training by bringing together students and faculty and alumni of the L. J. Group of Institutes, , budding entrepreneurs, industrialists and mentors from across sectors


    EXPLORE  ( Ex cellence in  Practical  Learning  Over  Real  Encounter)   to expose students towards the dynamics of corporate world making them understand various business processes through direct interaction at various manufacturing as well as the service sectors. This is a mandatory provision.

    VIMARSH   the Forum for Group Discussion. It is an amalgamation of group   discussion, debates and extempore speeches.

    ARCHETYPE   ( The Management Model Competition) to bring out the creativity of students by enabling them to give a physical shape to the management concepts they learn in classes.

    XCEL ( X   cellent  Cinema  Enabled  Learning   ) to effect  experiential learning through edutainment.

    MAN-Q   ( the Quiz Competition) to provide a common platform to students to explore, hunt, build, and cultivate their knowledge bank and to strengthen their communication skills

    RE-INCARNATION   ( the Role Play) to sensitize the upcoming managers with hypothetical business situations.

    PARIVARTAN  and  PRAYAS ( Extension Activities) to inculcate among the future managers a sense of social responsibility through well planned activities.

    MAX  ( the Marketing Excellence Series) to promote marketing skills among students through       a series of interactions with successful marketing professionals from the industry and academia.


    FINEX  the Finance Excellence Series)  to strengthen the domain knowledge of finance and to expose students to practices in the arena of financial markets and services through a structured lecture series designed to include interactive sessions delivered by industry experts.

    HREX   (   the HR Excellence Series   ) to expose students to the dynamics the HR field and help them understand and further strengthen various concepts of HR through direct interaction with HR experts.

    LJCIA [ L. J. C   entre for  International  Affairs   ], to provide international exposure to its students and the faculty on a regular basis. It is designed as a promoter and coordinator of activities of L. J. Group of Institutes at the international level.

    Executive   Personality Development Programme (EPDP)  and  Mock Interviews      to prepare students for the corporate world.

    Prashikshan   –Immersion Programme for Managerial Skills Development

    Skill Development Add-on Certificate Courses


    Other unique features:

    1.   Student Mentorship Programme    

    2.   Faculty Mentorship Programme

    3.   Regular Semester-wise  Feedback on ‘The Quality of Teaching’

    4.   Annual Faculty   Performance Appraisal System

    5.   Internal Quality Assurance Cell (IQAC)

    6.   Research and Consultancy Cell

    7.   Language Laboratory

    8.   Health Centre

    9.   Annual Academic Excellence Award (for faculty)

    LJK  has signed  MoUs with the  University of Bielefeld, Germany (2009),  Universiti Utara Malaysia (2010)  Herzing University, USA(2013), National Stock Exchange and  Cambridge University(2016). The process for tie-up with other organizations is on.