BBA in Sports Management is an undergraduate program, the duration of which is 3 years. BBA in Sports Management focuses on applying principles of management and business to the sports industry. This program is designed for those students who desire a management-oriented degree in the field of Sports Management.

This program is suited for those students who are good at Sports and if you are ready to apply your love and enthusiasm for sports and fitness by increasing your knowledge of the area of Sports Administration, then this course proves to be a perfect choice.

Core Management Courses
Entrepreneurship and Project Management
The course covers idea generation, feasibility analysis, business planning, funding, and managing project lifecycles—from initiation to execution and closure.
Business Economics
Applying economic theories and principles to real-world business scenarios. The course focuses on demand and supply, market structures, cost analysis, pricing strategies, and macroeconomic factors affecting businesses.
Brand Management and Endorsement
Exploring strategies to build, position, and sustain strong brands. Topics include brand equity, identity, consumer perception, celebrity endorsements, and integrated brand communication in modern competitive markets.
Marketing Management
Learning the principles of marketing, including market research, consumer behavior, and promotional strategies. It also delves into product development, pricing, distribution channels, and digital marketing trends.

Specialized Sports Management Courses
SPORTS BROADCASTING AND JOURNALISM
Understanding the principles and practices of sports media. The course includes commentary techniques, interviewing skills, scriptwriting, live event coverage, digital storytelling, and the role of media ethics in sports reporting.
SPORTS PSYCHOLOGY
Exploring the mental aspects influencing athletic performance. Topics include motivation, anxiety management, goal setting, team dynamics, focus, visualization, and the psychological preparation of athletes and coaches.
HIGH PERFORMANCE TRAINING AND MANAGEMENT
Focusing on strategies to enhance athletic performance. The course covers training periodization, recovery methods, sports nutrition, biomechanics, data analytics, and the role of coaches and support staff in elite sport.
SPORTS LEAGUE MANAGEMENT
Studying the structure, operations, and governance of sports leagues. Key areas include scheduling, team and venue coordination, sponsorship, broadcasting rights, fan engagement, financial planning, and regulatory compliance.