LJIMC- Prof. Hardik Solanki | Lok Jagruti University

Faculty Members

Hardik Solanki

Assistant Professor

PhD (Pursuing), UGC NET, MBA (Dual Specialization: Marketing & HR), BBA

Date of Joining: 16.12.2019

Profile

Hardik Solanki is a faculty with zeal to teach and excel in the field of academics in the area of Management. His education comprises of UGC NET (Management), Master of Business Administration and Bachelor of Business Administration. He has unique and innovative teaching style which enhances and empowers the practical as well as theory knowledge of the students. He is currently pursuing his PhD in the area of Integrated Marketing Communications from KSKV Kachchh University.

Area of Interest

Media & Communication, Media Research, Digital and Social Media Marketing, Product & Brand Management, Consumer Behavior, E-commerce, Indian Ethos, Human Resource Management.

Majors Degrees

-UGC NET (Management)

-MBA (Dual Specialization: Marketing + HR)

-BBA

Online Certified Courses

-'Marketing in a Digital World' from University of Illinois at Urbana-Champaign on Coursera, 2022

-Creator Course, Born On Instagram (BOI), 2022

-'Sales Management' from Peter the Great St. Petersburg Polytechnic University on Coursera, 2020

-'The Fundamentals of Digital Marketing' by Google, 2020

-Currently working as an Asst. Professor at LJ School of Media Studies, Ahmedabad affiliated with LJ University.

-Visiting Faculty at LJ School of Management Studies, LJ University.

Teaching Experience: 12 Years

Corporate Experience: 01 Year

Journal/Conference/Chapter Publications

- Journal Publications
- Solanki, H., & Shah, K. (2022). Gujarati films and its hindrances affecting to the cinegoers.Juni Khyat, Vol.12 Issue10 (02), 28–31.
- Solanki, H., & Shah, K. (2022). Gujarati films and its audience: An analytical study. Quest , XII (I), 01–07.
- Gor, M., Bati, S., & Solanki, H. (2020). A study on challenges and issues of MSME in India. Juni Khyat, 10(07 (02)), 275–283.
- Rami, A., & Solanki, H. (2017). Gujarat: A global health destination promoting medical tourism. Rising: A Journal of Researchers, 01(01), 51–58.
- Kumari, M., Vidani, J., & Solanki, H. (2016). Green marketing: A new way of marketing: A review approach. Think Different, 3(24).
- Shah, D., & Solanki, H. (2016). Social responsibility: The gaining formula through ethical dimensions of marketing. Think Different, 3(23), 35–41.
- Solanki, H., & Vidani, J. (2016). A new era of E-Vyapar in 21st century: A review approach. International Journal of Multidisciplinary Educational Research (IJMER), 5(11 (02)), 61–77.
- Solanki, H., & Gajjar, D. (2016). The digital acceleration: Consumer behavior in the digital age. Managing Business Through Digital Marketing in the Globalized Era.
- Solanki, H. (2016). Start up India: Is success million miles away for Indian start-ups? View of Space, 09(04), 34–39.
- Solanki, H. (2016). Induben Khakhrawala: The journey of making Khakhra 'A Brand'. Research Matrix, 10(07), 01–06.
- Book Chapters:
- Shah, D., & Solanki, H. (2017). Rural Women Entrepreneurship: “Fake opportunities and real challenges.” Startup India: Boosting Entrepreneurship (pp. 181–193). Dr. D. Y. Patil Institute of Management Studies, Pune.
- Solanki, H., & Solanki, N. (2016). E-Wallet: An analysis of consumers’ spending pattern for online shopping in Ahmedabad city. Governance in E-commerce: Contemporary Issues & Challenges, (1), 249–254.
- Conference Papers:
- Presented paper titled 'The Audience Preference Towards Gujarati Cinema-An Analytical Study' at KSCON-2021 held online on 26th November, 2021 organized by KSSBMIT, Gujarat university, Ahmedabad.
- Presented paper titled 'A Study on the Impact of Statutory Welfare Facilities on Employee Performace' at KSCON-2021 held online on 26th November, 2021 organized by KSSBMIT, Gujarat university, Ahmedabad.
- Presented paper titled 'Impact Of The Covid-19 Pandemic On Gujarati Film Industry And Its Future' at 1st Joint International Conference ATMIYA-LINCOLN-2020 held online on 3rd and 4th December, 2020 at Atmiya University, Rajkot.
- Participated in Multidisciplinary E-Conference on 'Local for Vocal to Global' organized by Bhagwan Mahavir University on 27th June, 2020.
- Presented paper titled ‘Rural Women Entrepreneurship: Fake Opportunities and Real Challenges’ at National conference on Startup India: Boosting Entrepreneurship held on 3^rd and 4^th February, 2017 at DYPIMS, Pune.
- Presented paper titled ‘A Survey on the satisfaction level of the customers towards shopping malls: An analytical study at RUCON-2016 on 19th November, 2016 at Rai University.
- Presented paper titled ‘E-Wallet: A Change in consumers’ spending pattern for online shopping’ at international conference on Governance in E-Commerce: Contemporary issues & challenges, ICGS-2016 at Gujarat Technological University (GTU).
- Participated in national seminar on ‘Human Rights Education: Issues, Challenges and Strategies’ on 15th March 2016 at Sardar Patel University, Anand.
- Case Study:

Subjects taught: Bachelor of Media & Communication

History of Media

Application of Computer in Media

Introduction to Communication Research

Subjects taught: Master of Media & Communication

Media Psychology

Media Culture

Business of Media & Media Management

Subjects taught: Undergraduates (Integrated MBA)

Business Structure & Processes

Sustainable Development & Business Practices

Marketing Management

Essentials of E-Business

Corporate Governance

Subjects taught: Postgraduates (Integrated MBA)

Digital & Social Media Marketing

Product and Brand Management

Sales & Distribution Management

Tourism & Hospitality Management

Rural Marketing

Awards/Achievements

Certificate of Appreciation by Indian Institute of Management, Ahmedabad (IIMA) for Campus Ambassador of Confluence 2016.

Affiliation

Lifetime member of Universities Commerce and Management Teachers' Association since 2015.

Case Study workshop: A multistage development conducted from 4th March to 15th July, 2021 by LJ University.
'Understanding Business Analytics Using R', 22nd to 28th July 2020, Mohanlal Sukhadia University, Udaipur
Webinar on 'Kachchh Tourism and Culture: Opportunities and Challenges', 18th May, 2020 organized by Krantiguru Shyamji Krishna Verma Kachchh University, Bhuj-Kachchh.
Webinar on 'Current Economy & Stock Market Investment', 17th may 2020, J. Z. Shah Arts and H. P. Desai Commerce College (Amroli-Surat) in collaboration with IQAC
Webinar on 'Intellectual Property For New India' 16th May, 2020, GTU.
Webinar on 'An effective Research Paper Writing Skills', 13rd to 16th April 2020, Bhagwan Mahavir University, Surat
Workshop on Research Methodology and Application of Statistical Tools (RMAST2018), 24^th February, 2018, Center for Research & Development and Rai Business School, Rai University.
Workshop on Research Paper Writing and Application of SPSS-Level-I, 17^th December, 2017 organized by CMSR, Ganpat University.
National Level Workshop on Basics of SPSS- 20.0, 27-28 March, 2017 organized by SASC, Rai University.
Workshop on Anchoring on 23^rd-24^th August, 2014 by Visual Arts, Mandvi-Kachhch.

Contact

LJ School of Management Studies,

LJ Campus, LJ University Road

Off. S.G. Road, Ahmedabad-382210

Phone: +91 6352512314
Email: profhardiksolanki@ljku.edu.in