Faculty Members
Hardik Solanki
Assistant Professor- Marketing
PhD (Pursuing), UGC NET, MBA (Dual Specialization: Marketing & HR), BBA
Date of Joining: 16.12.2019
Profile
Hardik Solanki is a faculty with zeal to teach and excel in the field of academics in the area of Management. His education comprises of UGC NET (Management), Master of Business Administration and Bachelor of Business Administration. He has unique and innovative teaching style which enhances and empowers the practical as well as theory knowledge of the students. He is currently pursuing his PhD in the area of Integrated Marketing Communications from KSKV Kachchh University.
Area of Interest
Product and Brand Management, Consumer Behavior, E-commerce, Digital and Social Media Marketing, Indian Ethos, Human Resource Management.
Majors Degrees
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UGC NET (Management)
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MBA (Dual Specialization: Marketing & HR
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BBA
Online Certified Courses
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'Marketing in a Digital World' from University of Illinois at Urbana-Champaign on Coursera, 2022
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Creator Course, Born On Instagram (BOI), 2022
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'Sales Management' from Peter the Great St. Petersburg Polytechnic University on Coursera, 2020
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'The Fundamentals of Digital Marketing' by Google, 2020
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Currently working as an Asst. Professor at LJ School of Management Studies, Ahmedabad affiliated with LJ University.
Teaching Experience: 10 Years
Corporate Experience: 01 Year
Journal/Conference/Chapter Publications
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Journal Publications
- Solanki, H., & Shah, K. (2022). Gujarati films and its hindrances affecting to the cinegoers.Juni Khyat, Vol.12 Issue10 (02), 28–31.
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Solanki, H., & Shah, K. (2022). Gujarati films and its audience: An analytical study.
Quest ,
XII
(I), 01–07.
- Gor, M., Bati, S., & Solanki, H. (2020). A study on challenges and issues of MSME in India. Juni Khyat, 10(07 (02)), 275–283.
- Rami, A., & Solanki, H. (2017). Gujarat: A global health destination promoting medical tourism. Rising: A Journal of Researchers, 01(01), 51–58.
- Kumari, M., Vidani, J., & Solanki, H. (2016). Green marketing: A new way of marketing: A review approach. Think Different, 3(24).
- Shah, D., & Solanki, H. (2016). Social responsibility: The gaining formula through ethical dimensions of marketing. Think Different, 3(23), 35–41.
- Solanki, H., & Vidani, J. (2016). A new era of E-Vyapar in 21st century: A review approach. International Journal of Multidisciplinary Educational Research (IJMER), 5(11 (02)), 61–77.
- Solanki, H., & Gajjar, D. (2016). The digital acceleration: Consumer behavior in the digital age. Managing Business Through Digital Marketing in the Globalized Era.
- Solanki, H. (2016). Start up India: Is success million miles away for Indian start-ups? View of Space, 09(04), 34–39.
- Solanki, H. (2016). Induben Khakhrawala: The journey of making Khakhra 'A Brand'. Research Matrix, 10(07), 01–06.
- Book Chapters:
- Shah, D., & Solanki, H. (2017). Rural Women Entrepreneurship: “Fake opportunities and real challenges.” Startup India: Boosting Entrepreneurship (pp. 181–193). Dr. D. Y. Patil Institute of Management Studies, Pune.
- Solanki, H., & Solanki, N. (2016). E-Wallet: An analysis of consumers’ spending pattern for online shopping in Ahmedabad city. Governance in E-commerce: Contemporary Issues & Challenges, (1), 249–254.
- Conference Papers:
- Presented paper titled 'The Audience Preference Towards Gujarati Cinema-An Analytical Study' at KSCON-2021 held online on 26th November, 2021 organized by KSSBMIT, Gujarat university, Ahmedabad.
- Presented paper titled 'A Study on the Impact of Statutory Welfare Facilities on Employee Performace' at KSCON-2021 held online on 26th November, 2021 organized by KSSBMIT, Gujarat university, Ahmedabad.
- Presented paper titled 'Impact Of The Covid-19 Pandemic On Gujarati Film Industry And Its Future' at 1st Joint International Conference ATMIYA-LINCOLN-2020 held online on 3rd and 4th December, 2020 at Atmiya University, Rajkot.
- Participated in Multidisciplinary E-Conference on 'Local for Vocal to Global' organized by Bhagwan Mahavir University on 27th June, 2020.
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Presented paper titled ‘Rural Women Entrepreneurship: Fake Opportunities and Real Challenges’ at National conference on Startup India: Boosting Entrepreneurship held on 3rd and 4th February, 2017 at DYPIMS, Pune.
- Presented paper titled ‘A Survey on the satisfaction level of the customers towards shopping malls: An analytical study at RUCON-2016 on 19th November, 2016 at Rai University.
- Presented paper titled ‘E-Wallet: A Change in consumers’ spending pattern for online shopping’ at international conference on Governance in E-Commerce: Contemporary issues & challenges, ICGS-2016 at Gujarat Technological University (GTU).
- Participated in national seminar on ‘Human Rights Education: Issues, Challenges and Strategies’ on 15th March 2016 at Sardar Patel University, Anand.
- Case Study:
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Subjects taught: Undergraduates (Integrated MBA)
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Business Structure & Processes
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Sustainable Development & Business Practices
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Marketing Management
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Essentials of E-Business
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Corporate Governance
Subjects taught: Postgraduates (Integrated MBA)
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Digital & Social Media Marketing
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Product and Brand Management
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Sales & Distribution Management
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Tourism & Hospitality Management
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Rural Marketing
Awards/Achievements
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Certificate of Appreciation by Indian Institute of Management, Ahmedabad (IIMA) for Campus Ambassador of Confluence 2016.
Affiliation
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Lifetime member of Universities Commerce and Management Teachers' Association since 2015.
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Case Study workshop: A multistage development conducted from 4th March to 15th July, 2021 by LJ University.
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'Understanding Business Analytics Using R', 22nd to 28th July 2020, Mohanlal Sukhadia University, Udaipur
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Webinar on 'Kachchh Tourism and Culture: Opportunities and Challenges', 18th May, 2020 organized by Krantiguru Shyamji Krishna Verma Kachchh University, Bhuj-Kachchh.
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Webinar on 'Current Economy & Stock Market Investment', 17th may 2020, J. Z. Shah Arts and H. P. Desai Commerce College (Amroli-Surat) in collaboration with IQAC
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Webinar on 'Intellectual Property For New India' 16th May, 2020, GTU.
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Webinar on 'An effective Research Paper Writing Skills', 13rd to 16th April 2020, Bhagwan Mahavir University, Surat
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Workshop on Research Methodology and Application of Statistical Tools (RMAST2018), 24th February, 2018, Center for Research & Development and Rai Business School, Rai University.
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Workshop on Research Paper Writing and Application of SPSS-Level-I, 17th December, 2017 organized by CMSR, Ganpat University.
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National Level Workshop on Basics of SPSS- 20.0, 27-28 March, 2017 organized by SASC, Rai University.
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Workshop on Anchoring on 23rd-24th August, 2014 by Visual Arts, Mandvi-Kachhch.
Contact
Phone: +91 8347061048
Email: profhardik.ljimba@ljinstitutes.edu.in