Faculty Members
Dr. Rashi Goplani
Director
PhD, M.Phil, M.Com, B.Com
Area of Interest
Marketing and Strategic Management
Majors Degrees
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Ph.D. in Management
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M.Phil
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M.Com and B.Com
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Currently working as Director of L.J. Institute of Event Management, Ahmedabad affiliated with LJ University.
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Previously worked as Associate Professor, Business Management, New LJ Commerce College
Journal/Conference/Chapter Publication
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Research Paper on Regional stock Exchanges published in Vidya by Gujarat University
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Research Paper on Empirical Investigation of Service quality in retail Banking: Comparison of SBI & ICICI Bank, Ahmedabad published in International Journal of Research in Commerce and Management
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Research Paper on Indian IPO Market-Quo Vadis published in International Journal of Research in Commerce, Economics & Management
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Research Paper on Lifestyle Orientation of Urban Rural Consumers with reference to Central Region of Gujarat published in International Journal of Multi -disciplinary Studies
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Research Paper on Service Quality Management in Retail Banking with reference to satisfaction and switching intentions of the customers published in The IUP Journal of Marketing Management
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Research Paper on An Analysis of Mutual Fund Performance with respect to investor decision making published in The IUP Journal of Financial Risk Management
Subjects taught : Undergraduates BBA, B.Com
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Marketing
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Digital Marketing
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Integrated Marketting Communication
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General Management
Affiliation
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Nominated as a member of Board of studies, Gujarat University , in the subject of Management for the year 2012.
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Nominated as a Paper Setter, BBA- Bhavnagar University Exams since 2012 in the subject of marketing management and sales and distribution management.
Achievements
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Cleared National Eligibility Test in 2008, conducted by University Grants Commission.
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Recipient of gold medal in M.Com, for securing highest marks in marketing and strategic management in the University Examination (2002).
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Completed production of 14 video programs and E content development under NME-ICT Project of MHRD as a subject expert with EMRC, Gujarat University.
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Co Authored “Business Organization and Management-III”, a textbook for undergraduate commerce students (2009-10), Sudhir Prakashan, Ahmedabad
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Seminar on National Conference on global issues and challenges in accounting and finance at S D School of Commerce & Indian Accounting Association.
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Seminar on Horizon, Thinking Beyond at GLS Institute of Business Administration.
Contact
LJ School of Event Management,
LJ Campus, LJ University Road
Off. S.G. Road, Ahmedabad-382210
Phone: 9328115118
Email: rashi.goplani@ljinstitutes.edu.in