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Name : |
Dr. Indra Meghrajani |
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Designation |
Assistant Professor |
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Work Experience : |
11.5 years |
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Educational Qualifications: |
B.COM, MBA, UGC NET, P.hD |
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Area of Specialization : |
Marketing Management |
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Area of Interest: |
Marketing Management |
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Current Area of Research: |
Retailing, Consumer Behavior, Social Media Marketing |
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Email: |
indrameghrajani@ljku.edu.in |
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Work Experience : |
Teaching (11.5) Total(11.5) |
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Brief Profile Dr Indra Meghrajani works as a faculty member for the MBA program of the Gujarat Technological Universitys’ L J Institute of Management Studies in Ahmedabad, Gujarat, India. She holds a MBA degree and Ph.D. with marketing specialization from Kadi Sarva Vishwavidhlaya. She has also got research Experience at Indian Institute of Management (IIMA). She has successfully completed online course on Customer Neuromarketing from Copenhagen University (USA), Digital marketing course offered by IBS and GOOGLE, Influencer Marketing Strategy from Rutgers University through Coursera, Marketing Analytics from University of Virginia and Darden School of Business through Coursera. She has experience in Research and Academics since last 11.5 years. Dr Indra is an expert in Digital marketing, advertising and promotion, branding and operations. She is a successful researcher and author. She has participated in nine national and International Conferences and has published many research papers in various fields of Marketing. She has also been invited as a session chair person for an international conference. She works with IIMA in various projects as a freelancer and also conducts MDPs along with various professors at IIMA. |
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A brief account of work done in Ph.D.:
Title:
Awareness
of selected FMCG products in Rural Areas: A study in selected villages in
According to Census of India 2011, out of total population of 1.21 Billion (121 Crores), 0.833 Billion (83.3 Crores) are in rural areas. The spread of population in 4,200 cities and towns is to the extent of 25 %, and of the remaining 75% is in 5, 76,000 villages. Of these, 1,50,000 villages have a population ranging between 200 or less, 3,16,800 villages are in the range of 500 or less & more than 200, 6,300 villages in the range of 5,000 or more and the remaining 1,02,900 villages in the range of 5,000 or less but more than 500 (Dawar, 2005). Thus, as per the 1991 census, out of a total population of 839 million, 623 million live in rural India. Hence the marketers believe that the rural markets offer opportunities which are vast and yet relatively untouched (Narsimhan, 2005). The size of our rural market in 1992 was of the order of Rs. 40,000 crores- made up of 22,000 crores for non-food items and 18,000 for food items (Dawar, 2005). The absolute size of the rural population will serve as a large potential demand base for a variety of products (Jatana, 2005). But there are few companies which have been successful in marketing their products in rural areas. This study revolves around the villages of Gujarat. As Gujarat is a rich state the rural areas can be source of good income generation for the organizations. The rural population habitation is more than the urban population. That proves that in Gujarat the organizations dealing in the FMCG products will have to concentrate more on this area. Here in Gujarat out of the total occupied census houses 86.2% are occupied this shows the need for the everyday needs to be fulfilled in the households. The people with more members in the family also shows that in one household itself there would be people of different age groups who would need different types of products. |
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Corporate Projects Carried out as part of Consultancy: |
4 Consultancies and 6 Managerial development Program |
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Seminars/Conference attended: |
National (9) International (2) Total (11) |
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Faculty Development Programme attended: |
National (5) International (0) Total (5) |
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Publications |
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Research Papers: |
National (10) International (0) Total (10) |
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Book Chapters: |
2 |
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Magazine & Newspaper Articles: |
2 |
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Areas of Consultancy and Expertise: |
Marketing, Branding |
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