Brief Summary:  

IMBA- 5Year Program, ( School of Management Studies ), LJ K U  

As a part of the academic enrichment and holistic skill development initiative, LJ University’s Integrated MBA - 5 Year P rogram  has  organized a powerful and engaging   seminar on Product Design and Development  to gain practical insights into the field.   

Objective  

The primary  objective  of this seminar was to provide an engaging and comprehensive platform for students to gain a deep understanding of the intricacies of new product design and development. The sessions aimed to move beyond theoretical knowledge and focus on practical learning, allowing students to  understand the nuances of the industry outside of academia . A core goal was to  familiarize students with current industry standards , methodologies, and the challenges faced in a professional product design business. By the end of the seminar, students were expected to have a clearer perspective on the  complete  new product development , from  initial  concept to  launch .   

Process  

The seminar was structured as a series of interactive sessions led by Mr. Kartik  Chavada , who brings  20 years of entrepreneurial experience  from running his own successful product design business. Across the three da ys , he shared his extensive knowledge through detailed presentations, case studies, and  personal  experiences . He dedicated  significant time  to explaining the foundational  product  design concept  and its importance as the first step in innovation. The most impactful part of the process was the one-on-one time he spent with students, personally  guiding them through the design process  for their own conceptual projects. This hands-on approach allowed students to  immediately  apply the theoretical knowledge to a practical context, receiving direct feedback and mentorship from a seasoned professional.  

Outcome  

The seminar achieved its  objectives  with  great success , yielding significant and tangible outcomes for the participating students. They left with a much clearer understanding of the  end-to-end process of new product development . Students gained invaluable practical skills and were able to conceptualize and begin designing their own products under professional guidance. The exposure to Mr.  Chavada's  real-world business acumen and industry insights helped to bridge the gap between academic learning and professional practice. Furthermore, the students are now better equipped to approach product design not just as a creative  endeavour , but as a strategic business function that requires a deep understanding of market needs, user experience, and scalable production. Overall, the seminar was highly effective in preparing the next generation of product designers for the demands of the industry.  

Brief Summary :  

This report details a three-day seminar on  New Product Design and Development , led by Mr. Kartik  Chavada , a seasoned entrepreneur with 20 years of experience. Held on August 7, 21, and 23, 2025, the seminar's primary  objective  was to provide students with a hands-on, practical understanding of product design beyond academic theory. The goal was to familiarize them with  industry standards  and the  nuances of the professional world .  

The process involved an interactive format where Mr.  Chavada  not only explained the fundamental  design concept  but also spent  significant time  directly  guiding students  through the design process for their own projects. This approach allowed for immediate application of knowledge and  provided  a rare opportunity for one-on-one mentorship from an industry expert.  

The seminar's outcome was  highly successful . Students gained a clear, comprehensive understanding of the entire product lifecycle, from  initial  ideation to development. They  acquired  invaluable practical skills and a professional perspective on the challenges and strategies involved in bringing a new product to market. This seminar effectively bridged the gap between classroom learning and the demands of the real world, equipping students with the tools and insights necessary for a successful career in product design.