Guest Session on Basics of Sales Management Report 2025
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Date |
1 st October, 2025 |
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Time |
02:40 am to 03:40 am |
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Guest Session |
Basics of Sales Management |
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Mentor |
Mr. Nitin Gupta |
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Venue |
LJ IMBA |
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Semester |
5 |
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Institute |
IMBA- 5years Program (School of Management Studies), LJU |
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Number of Participants |
62 Students |
Brief Summary
A guest session on Basics of Sales Management was conducted for Sem-1 s tudents of the Integrated MBA- 5 Year Program. The session highlighted the critical role of sales in driving business growth and generating revenue, while also emphasizing its importance for personal and professional development. Students learned how sales careers offer immense growth opportunities and develop essential skills like communication, strategic thinking, and resilience. The session also covered practical insights into handling prospects, understanding customer needs, and applying sales strategies effectively in real-world scenarios.
Objectives
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To explain why sales is vital for business success and individual career growth.
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To familiarize students with personal qualities that make an effective salesperson, such as active listening, courtesy, and professionalism.
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To introduce types of prospects and teach strategies for engaging and converting them.
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To explain the stages of the sales process from pre-sales to post-sales and their significance in ensuring customer satisfaction.
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To discuss different types of sales approaches (direct, institutional, and channel partner) and their application in real market situations.
Process
A total of 62 students from final year registered through a Google Form. The 1.5-hour session included explanations of the importance of sales, discussion of key salesperson skills, types of prospects, stages of sales, and sales approaches. Students actively participated in discussions and explored real market scenarios. Feedback was collected to assess understanding and guide future sessions.
Outcomes
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Students understood why sales is considered the backbone of any business and how it contributes to revenue generation.
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They learned essential personal skills for effective selling, including listening carefully, maintaining courtesy, and avoiding arguments.
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Students gaine d clarity on types of prospects ho t, mild, and cold and how to prioritize efforts accordingly.
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They developed an understanding of the sales process, from pre-sales marketing activities to post-sales customer feedback, and the importance of each stage.
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Students became familiar with different sales approaches direct, institutional, and channel partner and their practical applications in the marketplace.
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The session encouraged students to connect theory with practical examples, preparing them for real-world sales scenarios and enhancing their confidence in handling customers.