Majors Degrees

• Ph.D. in Management. 

• Master of Business Administration (Marketing Specialisation).

• Post Graduate Diploma in Sales and Marketing Management (1 year) in 1998 from Bhartiya Vidya Bhavan with 64%. (Gold medallist)

• Bachelor of Science (Chemistry)
  

• Currently working as Director and Associate Professor (13 years) at L.J. Institute of Management Studies, Ahmedabad affiliated with LJ University. Total academic experience is of 21 years.

• 1.5 year of working in ESPN sports channel in distribution and promotion

Journal

• Banking of the Poor, For the Poor, By the Poor : A case study of SEWA Bank, Social Business, Westburn Publishers, UK. (ABDC – B category journal).

• Employer’s Perception regarding Employability Skills of Management Students undergoing Internships, International Journal of Work Integrated Learning - Formerly known as Asia Pacific Journal of Cooperative Education. (Scopus indexed journal, Q2 category journal).

• Hackathons – What do engineers educators think about it? Higher Education, Skills and Work Based Learning, Emerald Publishing. (Scopus indexed and ABDC – C).

• Measurement of listener’s preference for private FM radio stations in Ahmedabad city: A Cluster Analysis Approach, Management Edge, BVIMR. (UGC approved).

• Perceptual Mapping of private FM channels in Ahmedabad city, Asia – Pacific Business Review, Now known as Asia Pacific Journal of Management Research and Innovation, Sage Journals.

• Corporate perception regarding Management Graduates – A study of SFIs in Gujarat, Oorja, International School of Informatics and Management. (UGC Approved).

• Issues in Management Education among SFIs in Gujarat, Management Dynamics, Jaipuria Institute of Management.

• Perception of Employers Regarding Management Graduates in Gujarat, Gavesana Journal of Management, Vignana Jyoti Institute of Management.

Conference

• Presented paper titled “An Analysis of Private FM Radio Channels and its Listeners in Ahmedabad City through Multidimensional Scaling and Cluster Analysis” at State level academic seminar at L.J. Institute of Management Studies in

  March 2010.

• Presented paper titled “Knowledge networks in Microfinance” at State level academic seminar at L.J. Institute of Management Studies in March 2008.

• Presented paper titled “Spiral Branding” for marketing seminar at Department of Management, S.P. University, Anand in Jan. 2007.

Chapter Publication

• User Engagement By Social Media During Covid-19 Pandemic, February 2021, COVID-19: Socio-Economic Crises in India, ISBN: 978-81-948985-7-3, pp. 1 – 14. DOI: 10.31995/BOOK.AB169-J21.Chapter1

Affiliation

• Worked as a 

• xyz

Achievements

• Won the Director’s Award for Excellence in Teaching twice on the basis of student feedback.

• Pedagogical Award for Innovation in Teaching, Gujarat Technological University 2013. The teaching innovation was CRADLE – Capability Recognition and Development Lessons in Entrepreneurship – a platform to inculcate the spirit of entrepreneurship among students.

• Instrumental in securing 5 stars (*****) rating for 2021 by Gujarat State Institutional Rating Framework (GSIRF), Government of Gujarat in 2021.

• Attended work shop on New Generation Entrepreneurship Leadership Programme at IIM-Ahmedabad in 2016..

• Attended workshop on Research Methodology at IIM – Kozhikode in 2008.