Report on Student Participation in the Workshop on “AI-Powered Performance Marketing: How D2C Brands Scale Smarter”

Date of Event: October 10, 2025

Organized by: LJ Institute of Computer Applications (LJICA) and E-Cell, LJ University

Powered by: Antrapreneur – The Business Incubator

The Department of MSc(IT), LJ Institute of Computer Applications, proudly reports that three students from MSc(IT) Semester 5 actively participated in and successfully completed the workshop titled “AI-Powered Performance Marketing: How D2C Brands Scale Smarter.”

The workshop was organized in collaboration with E-Cell, LJ University, and powered by Antrapreneur – The Business Incubator, aiming to provide participants with hands-on insights into the use of Artificial Intelligence in performance marketing and Direct-to-Consumer (D2C) business growth strategies.

During the session, industry experts shared valuable knowledge about leveraging AI tools for customer acquisition, optimizing digital marketing campaigns, analyzing consumer behavior, and scaling D2C brands effectively. Participants also gained practical exposure to real-world case studies and emerging trends in AI-driven marketing.

The workshop proved to be highly informative and beneficial for the students, enhancing their understanding of how AI technologies are revolutionizing marketing strategies in the modern business ecosystem.

The department appreciates the initiative of the participating students and encourages them to continue engaging in such knowledge-enhancing activities that bridge the gap between academic learning and industry innovation.

    

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