Journal/Conference/Chapter Publication

Journal Papers

• Hackathons: what do engineering educators think about it?, (2022) Higher Education, Skills and Work-Based Learning, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/HESWBL-03-2021-0064. The journal is ABDC C rating, Scopus, Emerging Sources Citation Index (ESCI), and Scimago ranking in Q3.
  

• Exploring Marketing Insights for Grassroots Innovation: The Case of Bullet Santi. SCMS Journal of Indian Management, ISSN: 0973 – 3167, Vol. 18 No. 3, July - September 2021, pp. 63 – 73. Indexed in Scopus and UGC Care List II
  

• Employers’ perception regrading employability skills of management students undergoing internship, International Journal of Work Integrated Learning (previously known as Asia-Pacific Journal of Work-Integrated Learning, 21(2), April 2020, ISSN: 2538-1032, pp. 145 – 161, indexed in Scopus and Web of Science (ESCI).
  
• Payment Banks: Changing Indian Payments Landscape, SAMVAD: SIBM Pune Research Journal, 19, December 2019, ISSN: 2348-5329, pp. 12 – 19.
  
• Payment Banks: Digital Revolution in Indian Banking System, International Journal of Management and Humanities (IJMH), 4(6), February 2020, ISSN: 2394-0913, pp. 110 – 115. Impact Factor – 3.45. DOI: 10.35940/ijmh.F0626.024620
  
• Visual Merchandising and Purchasing Behavior for High Involvement Products: A Study of Electronics Outlets, published in International Journal of Logistics and Supply Chain Management Perspectives, Vol. 4, Number 2, April-June 2015, ISSN Print - 2319-9032, ISSN Online - 2319-9040, pp. 1643-1654. ©Pezzottaite Journals. Impact Factor - 5.857.
  
• Impact of Visual Merchandising on Consumer Behavior: A Study for Furniture Outlets, published in Universal Journal of Management HRPUB, 2(6), pp. 207-217, ISSN Print: 2331-950X, ISSN Online: 2331-9577. The journal is indexed in EconLit, Proquest, Ebsco A-Z, UlRich and Google Scholar.
  
• Consumer’s Perception for Visual Merchandising of Lifestyle Apparel Stores, published in International Research Journal of Marketing, IRJM 2014, 2(3):53-60, Print ISSN: 2333-9608 Online ISSN: 2333-9616.
  
• Measurement of Listeners' Preferences for Private FM Radio Channels in Ahmedabad: A Cluster Analysis Approach, published in Management Edge BVIMR, Vol. 7, No. 4, pp. 28-41, ISSN: 0976-0431. The journal is indexed in EBSCO Publishing, U.S.A, Ulrich's Periodicals Directory ©, ProQuest, U.S.A., UGC Listed
  
• The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India published in Universal Journal of Management 1(2), HRPUB, pp. 76-82, ISSN Print: 2331-950X, ISSN Online: 2331-9577. The journal is indexed in EconLit, Proquest, Ebsco A-Z, UlRich and Google Scholar.
  
• Perceptual Mapping of Private FM Channels in Ahmedabad, published in Asia-Pacific Business Review, Vol. VII, No. 4, pp. 163-169, ISSN: 0973-2470. The journal is indexed in Indian Citation Index (ICI), DeepDyve, and J-Gate.
• What are the barriers to the consumption of millet-based foods in India? An innovation resistance theory (IRT) perspective (2024). Journal of International Food & Agribusiness Marketing. https://doi.org/10.1080/08974438.2024.2324451. The journal is indexed in Australian Business Deans Council (ABDC) Journal Quality List with a B rating, Q2 with SJR 0.41, Scopus with impact factor 2.29.
• Exploring the factors that drive millet consumption: Insights from regular and occasional consumers. (2024). Journal of Retailing and Consumer Services, Vol, 76, 103598. https://doi.org/10.1016/j.jretconser.2023.103598. The journal is indexed in Australian Business Deans Council (ABDC) Journal Quality List with a A rating, ABS – 2, Scimago ranking is Q1, Web of Science (SSCI), and Scopus. 
• Digital Payments Driving Towards Cashless Economy- An Empirical Study on Consumer Attitude and Intention to Adopt Digital Payment. (2023). International Journal of Electronic Finance, accepted. The journal is indexed in Australian Business Deans Council (ABDC) Journal Quality List with a C rating, Scimago ranking is Q4, and Scopus.
• To Investigate the Intention of Adopting E-learning in Higher Education: A Study using Unified Theory of Acceptance and Use of Technology Model. (2023). E-Learning and Digital Media, accepted. The journal is indexed in Scopus, Web of Science (ESCI), and Scimago ranking is Q2.
• Positioning through visual merchandising: Can multi-brand outlets do it? (2022). Asia Pacific Management Review, https://doi.org/10.1016/j.apmrv.2022.10.004. The journal is indexed in Scopus, Emerging Sources Citation Index (Clarivate Analytics), Australian Business Deans Council (ABDC) Journal Quality List with a C rating, and Scimago ranking is Q1.
• Over-the-Top (OTT) Streaming Services: Studying Users’ Behaviour Through the UTAUT Model. (2022). Management and Labour Studies, 0(0) (OnlineFirst). https://doi.org/10.1177/0258042X221137438. It is indexed in Scopus, Australian Business Deans Council (ABDC) Journal Quality List with a C rating, and Scimago ranking in Q3.

Conference

• Payment Banks: Digital Revolution in Banking Sector, Published in Conference Proceedings Book of NICOM 2019, ISBN 987-93-5299-654-4, Pg: 1 – 13, NICOM 2019, Organized by Institute of Management, Nirma University, January 2019.
  

• Visual Merchandising and Consumer Demography: The Impact on Impulse Buying Behavior, Published in Conference Proceedings Book of NICOM 2019, ISBN 987-93-5299-654-4, Pg: 253 – 268, NICOM 2019, Organized by Institute of Management, Nirma University, January 2019.
  

• Impact of Visual Merchandising on Consumer Perception of Electronics Products and Usage of Technology, Published in Conference Proceeding Book Titled, 'Business Transformation through Functional Strategies' of NICOM 2018, ISBN: , pp: 117-126.
  

• Visual Merchandising and Consumer Buying Behavior: Comparison Between Two Product Categories, published in Reading Book of Global Business And Technology Association. Mapping, The Global Future: Evolution Through Innovation And Excellence (GBATA Dubai) 2016, Exceeding The Vision: Innovate, Integrate and Motivate, ISBN: 1-932917-12-8, ISSN: 2471-6006, pp: 311- 318.
  

• Visual Merchandising as Tool for Creating Differentiation for Furniture Outlets: Perceptual Mapping, presented in International Conference of Institute of Management Nirma University (NICOM – 2016) and published in Inter-Disciplinary Issues for Empowering Trade, Industry and Society, Reading Book of NICOM-2016, ISBN: 978-93-85777-06-6, pp. 289-300.
  

• Developing High Performance Work System in Retail Outlet, presented in International Conference of Institute of Management Nirma University (NICOM – 2016) and published in Macro and Micro Dynamics for Empowering Trade, Industry

  and Society, Reading Book of NICOM-2016, ISBN: 978-93-85777-07-3, pp. 107-118.

• Developing High Performance Work System for Visual Merchandising in Retail Outlets, presented in International Conference of Institute of Management Nirma University (NICOM – 2015) and published in Business Excellence and Leadership Transforming HR for Enhanced Organizational Capability, Reading Book of NICOM-2015, ISBN: 978-93-84869-08-3, pp. 150-162.

• FDI in Indian Retail Sector: The Implications and Challenges, presented in International Conference of Institute of Management Nirma University (NICOM – 2014) and published in Reading Book of NICOM-2014, Emerging Paradigms in Corporate Finance and Regulatory Framework, ISBN: 978-81-923049-3-9, pp. 339-354.

• A study of Consumer's perception for Apparel retail outlets in terms of Visual Merchandising in Ahmedabad, presented in International Conference of Institute of Management Nirma University (NICOM – 2013) and published in Reading Book of NICOM-2013, New Perspective in Marketing Communications, ISBN: 978-93-5097-412-4, pp. 16-36.

• Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad), presented in conference organized by Global Business and Technology Association. Mapping, The Global Future: Evolution Through Innovation And Excellence (GBATA NewYork) and published in Reading Book of GBATA, Mapping the Global Future: Evolution through Innovation and Excellence, ISBN: 1-932917-08-X, pp. 607-614.
  

• Study of Private FM Channels in Ahmedabad City, presented in Conference organized by L. J. Institute of Management Studies.

• Presented the paper titled, “Digital Payments Driving Towards Cashless Economy- An Empirical Study on Consumer Attitude and Intention to Adopt Digital Payment” in the International Conference on Neo Business Practices organised by School of Management Studies, LJ University on 28th and 29th April, 2023 which won best paper award.

• Presented the paper titled, “Brand Personae: The implication of kid’s luxury apparel brands on mother’s buying behaviour” in the International Conference on Neo Business Practices organised by School of Management Studies, LJ University on 28th and 29th April, 2023.

• Presented the paper titled, “The Implications of Generative Artificial Intelligence on Digital Marketing: A Digital Marketer’s Perspective”, in the International Conference on Neo Business Practices organised by School of Management Studies, LJ University on 28th and 29th April, 2023

Case Study

• On the way of making alagrand.com a grand business!, Emerald Emerging Markets Case Studies, 10(4), December 2020, ISSN: 2045-0621, indexed in Scopus.

• Pune Insurance Advisors: Concerns and challenges in handing over the reins of the firm from first generation to second generation. Chapter in Edited Book ‘Searching Alternatives: Case Studies in Management and Entrepreneurship’, Routledge -Taylor and Francis, New York. The book is Scopus indexed.
  

Chapter Publication

• User Engagement By Social Media During Covid-19 Pandemic, February 2021, COVID-19: Socio-Economic Crises in India, ISBN: 978-81-948985-7-3, pp. 1 – 14. DOI: 10.31995/BOOK.AB169-J21.Chapter

Sponsored Research Projects

•  Was awarded Research Project entitled, "Meeting Industry Demand: Assessing the Skill India Mission's Impact on Industry Demanded Skills and its Contribution to Industry and Workforce Development: A Study of Gujarat State", under Special Call for Short-term Empirical Research 2023-24 by Indian Council of Social Science Research. It was a collaborative project which was received the fund of Rs 15 lacs for which I was the project head.